Selected SaaS, AI, and product engagements across multi-tenant platforms, fintech, real-estate, education, and operational dashboards. Each project pairs strategy and architecture with end-to-end UX/UI execution.
A multi-tenant operations platform for Canadian small businesses — CRM, AI voice agents, automated chat, vault-secured document workflows, and Stripe-driven subscriptions, all sitting behind a per-tenant data model. Built ground-up on Laravel with OpenAI and Retell AI integrations, a custom design system, and a single operator running strategy, architecture, and design.
A modern practice site for a family-mediation and collaborative-law firm — designed around clarity, accessibility, and trust for families navigating one of life’s hardest transitions. The structure walks visitors through services, mediator credentials, and clear next steps, with a calm typographic system and considered visual hierarchy that mirrors the firm’s professional, empathetic stance.
A boutique real-estate brand serving Toronto’s premium and family-relocation market. The site pairs editorial-grade typography with neighborhood-driven discovery, agent profiles, and lead-capture flows tuned for high-intent buyers and sellers — positioning the firm as the considered alternative to commodity listing portals while quietly doing the heavy operational lifting in the background.
An enterprise auto-finance lending platform built to enhance the customer and dealer experience throughout the buying process. I led brand, advertising, and marketing — then served as UX/UI Lead on the lending application alongside a small full-stack team, covering customer mobile flows, the dealer communication portal, and a lender-side audit module that ties the entire pipeline together.
A marketplace platform for illustrators — portfolio hosting, search and discovery, and a commercial-licensing layer that lets buyers acquire rights to original artwork in a few clicks. End-to-end product design across artist onboarding, browse-and-discover flows, licensing tiers, and the admin tooling that powers the catalog — all built to make rights-cleared illustration genuinely easy to buy.
A learning platform for licensed and aspiring realtors — courses, certifications, and ongoing coaching. Designed to convert prospects from “interested” to “enrolled” through a structured course finder, member dashboard, and a pipeline-style progression of learning modules that mirrors how successful agents actually grow their practice in the real world.
A children’s education and enterprise-commerce platform — class catalog, registration flows, parent dashboards, and an integrated commerce layer for materials and seasonal sessions. Designed to feel playful and approachable for kids while staying operationally tight for parents, instructors, and program administrators behind the scenes.
Enterprise auto lender and technology company. Began with a full UX/UI overhaul of TREND’s Automated Lending Kit (TALK) platform, then expanded into a brand-led overhaul of sales deliverables, promotional items, and marketing video — ultimately spearheading TREND’s tradeshow program with interactive kiosks for Canada’s largest auto-financial conference in 2017.
Canadian fintech lender for automotive repair and title loans — a less-costly alternative to credit cards and short-term lending. UX/UI Lead across the consumer marketing site, mobile application, and a 3-tier back-end with a proprietary CMS/CRM that handles vendor and lender onboarding, loan processing, and customer registration. Role extended into Marketing & Brand Director with full creative-asset, video, and B2B-onboarding ownership.
Strategy, architecture, design, and shipping — one operator across the whole stack. Let’s talk.
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